Fabric - a web-based app

Lead UI Designer + Branding  |  Web-based app
Client: Fabric

// UI Design  
// Identity
// Design Direction
// Design System
// Print Design

Identity and UI design for Fabric platform, a data gathering point aimed at marketing specialists showing patterns, behaviours and stories of internet users. The platform was conceived as a hub that consists of different services and 3rd-party apps. The idea was to create a simple typography-led and colour-coded UI and brand architecture.

Working along the UX Designer and Design Director, I worked on defining UI design, interaction patterns, information architecture and identity.